1996 - In the heart of Verdicchio hills.
In a small village in Marche hills, called Serra de’Conti, there is a group of passionate people who wish save the rich treasure of legumes, cereals, sweets, soups. These products represent the tradition of this land. The strengths of our heritage are food, health, biodiversity mixed with pleasure, memory, valorization. La Bona Usanza work and highlight these features promoting them professionally.